Somehow whenever the conversation turns to SEO for wordpress blogs, it inevitably turns to a discussion about why Thesis wordpress Theme is so good for SEO. But why exactly is this? Here we specifically discuss the top 4 reasons why:

1. It serves up H1 tags for blog headlines

H1 tags are REALLY important for SEO. And it amazes me how many supposedly robust themes get this wrong. Some have the blog title permantly as an H1. WRONG! Thesis theme gets this right. It’s not rocket-science, but you’ve gotta have building blocks right?

2. You can control your title tag

Even more important than H1 tags are <title> </title> tags. Almost all other themes will default to using the blog title for this. They don’t even give you the option of being able to customize it. WRONG. You want your keyword density to be stronger in your title tags than your headline tags, namely because you want your headline tag to be more ‘reader friendly’.

Some wordpress plugins give you SOME flexibility over this, but you cannot guarantee that plugins will remain compatible with theme upgrades.

3. You can ‘no follow’ links to the Home Page

Your ‘Home’ link in your nav menu is likely to be the most common link on your site, and you are wasting link juice by having it point to ‘home’.

4. Thesis effortlessly deals with canonicalisation issues

One of the flaws of wordpress is that it serves up different web ‘addresses’ for each page you create, e.g. mydomain.com, www.mydomain.com, mydomain.com/index.html. Duplicate content issue alert! Thesis has a simple checkbox to make sure they redirect to the same page to avoid this problem.

5. Thesis ‘no-indexes’ archive pages

When you create any post in wordpress, a duplicate is stored in the archives, and this can again lead to duplicate content issues. You can remove this issue by ‘no-indexing’ these archive pages.

There are more kick-ass SEO features in Thesis, but I promised to give you a handful of specific features.

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